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The Journey and Vision of Awaneo

Awaneo, a company built around making meaningful change through sport and corporate partnerships. On the origins of Awaneo: it all began by identifying the opportunity to connect corporates’ annual B-BBEE obligations to the untapped potential & ongoing requirements within the local sports sector.

The name ‘Awaneo’ itself carries significance – meaning "Our Gift" – symbolizing the collective time and effort we are committed to provide to uplift our fellow South Africans, using sport as the primary vehicle.

Our focus on programmes which cover the spectrum of grassroots to elite sporting development, transformation, community engagement, and providing targeted, well-managed solutions for overlooked and/or under-resourced programmes within the sports industry.

Our commitment is grounded in core values

Purpose

Tackling the ongoing challenges which our clients and partners face.

People

Using our expertise to benefit others.

Passion

Driving change in the South African sports industry and corporate markets.

Some of our key services include

• Enterprise & Supplier Development solutions
• Preferential Procurement and Skills Development initiatives, as well as
• Socio-Economic Development projects that create real, tangible change.

Milestone highlights since 2020 include

• Surviving during the pandemic constraints;
• Launching impactful programmes with partners such as the Blue Bulls Rugby Union, Cricket South Africa, Rowing South Africa and the Sunshine Tour;
• Leading projects such as the rehabilitation of Roodeplaat Dam for Rowing SA, rehabilitating sports facilities into working community hubs, athlete wellness programmes and sourcing bursary funding for student athletes.

At Awaneo, success isn’t about us – it’s about the positive outcomes for our clients, partners, and the communities we serve. We’re continuously evolving, with exciting new projects and collaborations in the pipeline to ensure that we stay at the forefront of the industry.

The future for Awaneo? Continuing to provide interventions that deliver real impact for our corporate clients, which are designed to sustained, long-term support for the needs of our respective Sports industry partners.

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